Sometimes companies need composite roles - effectively someone who can pull double-duty in a role that might ordinarily be done by two people. Folks who have exactly 50/50 experience in both sales and marketing, or product and technology, or finance and accounting, or HR and talent acquisition (list goes on…) are rare. Usually, an executive will come up one particular track and then acquire experience in the other. We call that “major” and “minor”.

Calibrating and figuring out exactly what you need isn’t always clear. And instead of continuously changing your mind, here’s a quick framework to help you get started:

Find the “North Star” first:

1. What needs to happen in X timeframe in order for us to feel happy with our initiative’s success? (the answer here can be revenue, contracts, engagement metrics - make it measurable and achievable)

As it relates to our North Star,

2. what are our 3 biggest challenges? (ie what are we most concerned about?)
3. what are our 3 biggest strengths? (ie what are we most confident about?)
4. what are our 3 biggest opportunities? (ie what are we most excited to capture?)

After running through this, you’ll probably spot some patterns on where the needs are most urgent. Next step is to talk to a couple of executives who fit each persona to gut-check. Then make your decision, tell your network who you’re looking for, and get to hiring!

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• Laizer Kornwasser joins DrFirst, a medication management company, as Chief Executive Officer (Source)
• Steve Wardle joins BrainCheck, a cognitive health company, as President (Source)
• Shilpa Patel joins Shields Health Solutions, an integrated specialty pharmacy solutions company, as Chief Legal Officer (Source)
• Leora Westbrook joins Steer Health, an automation platform for provider organizations, as Chief Operating Officer (Source)
• Pia Shivdasani joins Karoo Health, a value-based care enablement company for cardiology, as Chief Operating Officer (Source)
• Adam Hameed and Sean Handel join Arine, a medication optimization company, as Chief Commercial Officer and Chief Product Officer, respectively (Source)
• Jason Macaleer and Mike Rolla join Vida Health, personalized obesity care provider, as Chief Strategy Officer and Chief Growth Officer, respectively (Source)
• Allison Kelly joins Ametros, a professional administration and post-settlement medical care coordination company, as Chief Revenue Officer (Source)
• Ann Stadjuhar joins Reimagine Care, a virtual care company empowering cancer providers, as Chief Growth Officer (Source)
• Eric Johnson joins Arini, an infrastructure company for Dental Service Organizations, as Chief Commercial Officer (Source)
• Ashley Snyder joins Medical Home Network, a value-based care enablement company for FQHCs, as Chief Development Officer (Source)
• Don LeBlanc and Joe Pietrzak join InStride Health, an outpatient care company for pediatric anxiety and OCD, as Chief Commercial Officer and Chief Financial Officer, respectively (Source)
• Brett Dooies joins Verifiable, a credentialing and monitoring platform, as Head of Product (Source)

• Somatus, a kidney care company, is hiring a VP, Population Health
• Cedar, a financial engagement company, is hiring a VP, Sales
• Clarity Pediatrics, a pediatric chronic care company, is hiring a National Sales Director, Providers
• Spring Health, a mental healthcare company, is hiring a Director, Pricing & Packaging