SVP of Marketing

Industry

Aging / Senior

Capital

Corporate Backed

Team Size

By the Numbers

167

Identified

Vetted

Introduced

Placed

Days

The Challenge

The Senior Vice President of Marketing represents a critical addition to the leadership team, ultimately responsible for developing and implementing a strategic and tactical marketing plan, with a focus on establishing a strong reputation within the healthcare community. This leader will have experience in marketplace or dual-sided network business models, ensuring the simultaneous growth of supply and demand side of the business. Lastly they would have experience developing marketing capability at a growing B2B2C company from the ground up, preferably with experience doing so in the digital health sector.

The Mandate

Target Audience

B2C / B2B2C in health marketplace org.

Growth Marketing Expertise

Combination of paid and organic channels

Patient / Customer Growth

Created & expanded multiple markets

Brand Awareness

Brand is a trusted name

Player / Coach

Strategic hands-on leader

Team Building

Small team experience of 1-5

Marketing Strategy

Built national strategy from scratch

Quantitative

Uses data to establish marketing strategies

Manages ambiguity

Thrives in a startup enviroment

Cross-Functional Collab.

Integral partner to C-suite and partners

Mission Driven Culture

Builds an empowered culture

We really liked [their] health and insurance experience. [They] are skilled in storytelling and content creation. We could tell [they] were aligned with the mission of the company based off of the first conversation. We feel very comfortable with [them] and believe [they] will be a great thought partner. Their brand experience outside of healthcare was unique and would be a strong asset for the company moving forward.

CEO