VP of Marketing (Patient Communication)
VP of Marketing
Industry
Patient Communication
Capital
Series Seed, $9M total
Team Size
23
By the Numbers
165
Identified
48
Vetted
10
Introduced
1
Placed
103
Days
The Challenge
The Vice President of Marketing will be an essential addition to the leadership team, ultimately responsible for establishing the client as a brand leader across the hospital, payer, and pharma landscape. They should have 8+ years of experience leading and scaling a marketing function, including multi-channel B2B marketing and brand growth strategies within a successful SaaS digital health organization. Lastly, the candidate will have a track record of thought leadership and mentorship with a hands-on, team-oriented approach.
The Mandate
Attributes
Ideal
Target Audience
Pharma & health systems
Data Experience
Exp. marketing clinical & pop. data
Marketing Strategy
Built B2B/B2B2C strategy from scratch
Marketing Budget
Owned $200-500K annual budget
B2B
5+ years experience
Brand Awareness
Established brand that is market leader
Vendor Management
Exp. running vendor selection process
Player/Coach
Both strategic and focused on execution
Quantitative
Sets & reports metrics to C-suite
Collaborative Leadership Style
Leads by influence
Entrepreneurial Mindset
Thrives in startup environment
Mission-driven Culture
Builds an empowered culture at all levels
Other Marketing Leader Case Studies available upon request
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